Check "It" out

Waterpark Resorts Today’s first annual “It” book just made its debut, and we’re pretty proud. The magazine’s first stand-alone appearance marks a significant point in the growth of the waterpark resort market – that it’s here to stay.

What do we consider an “it” resort? We chose the top 10 based on revenue, which reflects which resorts really know how to sell more than just a room. These are resorts who know their product, can deliver their product and bring return customers with each purchase. And while money doesn’t define success or popularity, these properties are catering to their audiences in unique ways that truly separate them from the rest.

So sit back, perhaps in an inner tube in a lazy river, and read all about It.